Sunil Bajaj
- Comment & Opinion
What marketers can learn from Heinz ketchup
The condiment brand continues to reinforce its standing with culturally fluent, attention-grabbing marketing, says Sunil Bajaj, writer/analyst at Contagious
- Comment & Opinion
What UK marketers can learn from US water brand Liquid Death
The brand’s irreverent marketing has seen a huge response from shoppers, says Sunil Bajaj, writer and analyst at Contagious