Sunil Bajaj

Comment & Opinion
What marketers can learn from Heinz ketchup
2023-12-21T17:02:00
The condiment brand continues to reinforce its standing with culturally fluent, attention-grabbing marketing, says Sunil Bajaj, writer/analyst at Contagious
Comment & Opinion
What UK marketers can learn from US water brand Liquid Death
2023-01-23T11:02:00
The brand’s irreverent marketing has seen a huge response from shoppers, says Sunil Bajaj, writer and analyst at Contagious