Gallaher is launching a range of super-slim cigarettes under its Silk Cut brand packaged in “perfume-shaped” boxes to appeal to the female market. Silk Cut Superslims is positioned as a premium cigarette that rivals Vogue Superslims from BAT.

The female-friendly pack design would give it an edge, said Jeremy Blackburn, head of communications at Gallaher. “The new design brings elegance and quality to the super-slim cigarette sector, which is in its infancy but offering great potential,” he added.

The new line is available from next month in standard purple and menthol formats, rsp £5.66 for 20. The tobacco giant has also launched new price packs for its Sterling range to “help out at a time of economic instability”. The cheaper packs have been reduced by about 30p each, said Blackburn.