A new fridge freezer-style front-of-pack eco-label combining traffic light colourings with an A-E scoring system will be presented to Defra bosses this week, as the food and drink industry tries to make progress ahead of a possible launch as early as next year.
However, as The Grocer revealed earlier this month, the new label is having to undergo further trialling to ensure the “robustness” of the data it uses.
However, IGD said it hopes the system would allow room for even companies with low scores to improve their ratings.
Also underway are plans for a massive new open access database, which would include publicly available ingredient-level data about the impact of products.
In an exclusive interview with The Grocer this week, IGD CEO Sarah Bradbury admitted there was “lots more to do” before the scheme was ready to roll out.
But she said the system was “very similar to how labelling on fridges and freezers work”.
She added: “Some manufacturers will get very upset. If you’re in red meat it’s going to be a difficult label on your product, but there are ways of improving the score and… it doesn’t mean no one will ever eat red meat again.”