Archive of all supplier articles – Page 184
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NewsFruit Shoot returns to shelves in time for term after £25m recall
Britvic is set to launch a multimillion pound marketing blitz for Fruit Shoot, which went back on sale this week after…
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NewsKraft in £200m advertising review ahead of Mondelez move
Kraft Foods has sparked a new scramble in ad land after announcing a review of its £200m European advertising outlay.
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NewsUnilever thinks small amid European ‘poverty’
Unilever could bring marketing strategies honed in the developing world to Europe, in response to the economic slump across…
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NewsHain Celestial acquires Premier's spreads and jellies for £200m
US giant Hain Celestial will use its acquisition of Premier Foods’s jam, jellies and spreads business to build…
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Analysis & FeaturesPaddling pools and BBQs fail to feature in summer promotions
Discounters have already started flogging some of their Olympic merchandise, but mascots Wenlock and Mandeville…
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Category ReportThe brands helping kids to breakfast
So much for the Big Society. The news last October that budget cuts had caused the closure of 3,000 breakfast clubs…
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NewsPower brands deliver Premier growth
All eight of Premier Foods’ ‘power brands’ have increased their market share for the first time in 18 months.
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ProfilesExtending the olive branch
Having wowed celebrity chefs with its foodservice offer, The Fresh Olive Company is now eyeing strong growth for retail brand Belazu.
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NewsKraft's Bunker bags top UB snacks job
United Biscuits has appointed Kraft UK boss Nick Bunker to head up its recently separated snacks business…
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NewsWalkers crisps packets turn into 'real-time' barometer
Walkers has launched an augmented reality push to help consumers decide if they should eat lunch indoors or…
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Comment & Opinion
Out-of-box packaging experiences
Packaging can now broadcast its own advertising, show you a 3D version of the pack contents in action…
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NewsFilippo Berio olive oil reaps benefits of marketing push
Olive oil supplier Filippo Berio has reported its highest ever monthly sales in the UK, thanks to a heavy marketing push.
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NewsMeadow Foods next to cancel milk price cut
Meadow Foods has cancelled its planned milk price cut following “positive talks” with its customers.
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Category ReportNo plans to stop at soup for Crosse & Blackwell
After changing hands last July, one of Britain’s oldest and most recognisable canned foods brands is to receive a long overdue makeover.
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NewsCranswick sales up as Hoggarth hands over reins
Cranswick has announced a 7.4% increase in sales for the three months to 30 June.
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NewsCoca-Cola reorganisation prompts CEO succession talk
Coca-Cola has unveiled a new operating structure in a move being closely watched for clues to the company’s future leadership.
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NewsCostcutter to help retailers source locally
Costcutter has launched a new directory to help its retailers work more closely with local suppliers.
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ProfilesCoca-Cola's Team GB unites for the big push
It’s taken years of planning and teamwork to match any Olympian feat to come. We talk to Coke’s Simon Baldry and Jon Woods.
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NewsSuppliers play up quality of 2012 peach crop
Retail buyers and shoppers can look forward to especially sweet peaches this year…
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Category ReportThe best TV ads of 2011
How great was your last TV ad? Ask 100 people and you’re likely to get 100 different opinions.