A Sunday roast is getting more expensive for Bisto gravy fans, as the brand’s shelf prices soar in major mults.
Nearly 50 Bisto instant gravy SKUs are up as much as 50.9% across Sainsbury’s, Morrisons and Asda since the beginning of 2023.
Original Gravy Powder 454g, for instance, surged in Sainsbury’s by 50.9% on 1 January, from £2.65 to £4, research by The Grocer using Assosia shows. Chicken Gravy Granules 550g then increased in the retailer by 46.7% – from £3.75 to £5.50 – on 4 January.
In Morrisons, meanwhile, the price of Bisto Gravy Granules 190g rose 50.3% from £1.99 to £2.99 on 3 January, according to Assosia data.
A wealth of Bisto lines are also pricier in Asda. This includes Best Beef Gravy 230g, Best Chicken Gravy 230g and Best Pork Gravy 230g, which each increased 33.8%, from £2.99 to £4 on 5 January.
Retail prices were set “at the sole discretion of retailers”, said a spokeswoman for Bisto owner Premier Foods. “We regularly review the price we sell to retailers and always look at ways to offset as much cost pressure as we can through internal cost-saving measures.
“We only make these changes as a last resort and should cost pressures reduce in future, we will look at ways to adjust pricing accordingly,” she added.
The Grocer has approached Sainsbury’s, Morrisons and Asda for comment.
This isn’t the first time Bisto products have risen in price over recent weeks. Gravy Granules 350g, for instance, rose in price by an average 14% in retailers – from £2.26 to £3.13 – in the month leading up to 5 December 2022, according to research by The Grocer using Assosia data.
Best Chicken Gravy Granules 230g, meanwhile, rose in price by 10% on average – from £2.45 to £2.69 – in the 52 weeks until 12 December 2022, Assosia reveals.
By contrast, prices across own-label gravy granules (170g-210g) have declined by an average of 2.4% over the past year [Assosia 52 w/e 16 January 2023].
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