Melitta Roadchef loyalty scheme web

Melitta exclsuive royalty scheme for Roadchef outlets

Roadchef has agreed a three-year partnership with Melitta Professional Coffee Solutions for it to supply roast and ground coffee at all of its 30 motorway services.

The deal with the high-end coffee brand will include an exclusive new iced beverage menu in Roadchef’s Fresh Food Café and Restbite outlets.

“As well as offering great-tasting coffee, the team at Melitta showed great energy and enthusiasm to work with Roadchef,” said Roadchef purchasing & logistics manager Stuart Glover.

“We were impressed by their support through the entire tender process from coffee sampling and their new product and service ideas through to the rollout across the estate.”

An exclusive loyalty scheme, where consumers receive a fifth coffee for free following the purchase of four, has been rolled out across Roadchef’s estate since April and May.

“We are tremendously excited to be working in partnership with the Roadchef team,” said Melitta new markets manager Laura Sherwood.

“The Melitta horeca [hotel, restaurant, catering] coffee team are dedicated to offering a quality product and service, and the launch of the loyalty scheme, alongside a new iced beverage menu, is just the first step.”