DAB lager is hoping to attract new customers after Surfax took over the distribution and marketing of the beer from Bulmers.

The deal, which signifies the first round of cuts at Bulmers, started at the beginning of the year and puts the brew in the same stable as Clausthaler and a handful of other German beers which Surfax handles in the UK.

Peter Karsten, marketing director at Surfax said: “DAB is an outstanding lager with brand attributes underappreciated in the past.”

The company said it was in talks with retailers to increase the brand’s distribution.