Kids' confectionery stalwarts Milkybar and Smarties are expanding into a new snacking arena with the launch of biscuit formats.
Brand owner Nestlé Rowntree is backing the two new lines with £2m to include posters and press advertising.
Available now, the shortcake and white chocolate Milkybar biscuits, all decorated with a brand character, come in a roll pack (rsp: 69p, 180g, 14 biscuits).
Their Smarties counterpart ­ a combination of biscuit, chocolate flavour filling and candy coating in the brand's signature colours ­ are packaged in resealable pouches (89p, 125g, 26 biscuits). Sales communications manager Graham Walker said the newcomers were intended for parties and as portable treats and offered retailers "a great opportunity to liven up their kids' biscuit offering".