Britvic is set to cash in on the trick or treat season by declaring itself the "official sponsor" of Hallowe'en.

The tongue-in-cheek 'sponsorship' will include limited-edition Tango designs featuring slogans such as "Too much Tango turns you into a Zombie" and "Don't be seen dead drinking anything else".

"Hallowe'en is a big opportunity and the event is a perfect fit for Tango with its 'sponsorship' and limited edition packaging," said Adam Goodger, senior brand manager, Tango.

The campaign, running throughout next month, will also include PR events and online activity.