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Extreme Spirits has moved to rebrand its Wokka Saki drink as a vodka to avoid confusion among consumers and trade customers. Even though Wokka Fusion Vodka has always contained a blend of Japanese sake, fruit and vodka and would continue to do so,...
Beer and lager are losing promotional ground to wines and spirits, Assosia's latest research for Promotrack has revealed. The beer and lager sub-category fell from second to third place in the top five drinks category chart last weekend,...
Wine continues to dominate the promotional beers, wines spirits aisles, taking 46% of all alcohol offers last weekend. Hardys maintained its share of promotional offers with 32% of the top five chart.
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