Source: Musgrave

The rollout began in the latter part of last year with seven stores

Irish convenience operator Musgrave is installing ESLs across its SuperValu and Centra stores in Northern Ireland.

The rollout began in the latter part of last year with seven stores, with four more set to be equipped with the tech by March. The two brands’ estates consist of 139 stores collectively and are a mixture of company-owned and independent stores.

It is working with electronic shelf label provider Pricer on the move, which aims to “free up” time on “value-adding activities” such as merchandising, replenishing stock and assisting shoppers, while significantly reducing paper consumption.

It added the labels provided by Pricer came in various shapes and sizes to help meet the needs of Musgrave NI’s different store formats.

“We have ambitious plans to redefine convenience across our stores and are committed to innovation and progress,” said Musgrave NI MD Trevor Magill. “This includes enabling our stores to become more digital. Sustainability is also a key driver for us and ESLs hit the mark on both counts.

“They provide a pricing automation solution which dynamically and quickly modify prices in our stores in a synchronised way, while enabling us to be more sustainable with our in-store operations.

“Through the rollout of ESLs and the removal of traditional paper labels, we will see a definite improvement in our paper consumption.”

Musgrave NI head of IT Michael Devlin added staff satisfaction would be improved, as more time was spent on the shopfloor than in the back office taking care of price and promotional changeovers. 

“As the prices are updated instantly, ensuring that the price displayed on the shelf is always the same as at the till point, we can further increase customer satisfaction and confidence,” he added.