Tesco is to sponsor this year’s National Fruit Show, to be held at the County Showground in Detling, Kent, from October 20-21.
The event is the high point in the English apple and pear calendar and a showcase for the industry at the time when major and new varieties are reaching their picking peak. Almost all the exhibition space at the show has been booked, said the organiser.
The major marketing organisations traditionally use the National Fruit Show to entertain grower members and meet wholesalers and supermarket customers.
Other sponsors include Norman Collett and Bayer CropScience.