Modern Indian restaurant brand Cinnamon Kitchen has had its entire ready meals range delisted by Tesco after little more than a year.
The Boparan Restaurant Group brand, which has two restaurants in London, launched a 16-strong range of restaurant-inspired dishes – comprising mains, centrepieces, tiffin and sides (rsp: £3-£12) – exclusively into Tesco in September 2022.
Mains for one included Butter Chicken, Cauliflower Makhani and King Prawn Moilee, with centrepieces such as Tandoori Chicken and Kerala Spiced Beef.
Sides dishes included the likes of Black Dahl, Lemon & Turmeric Rice and Bombay Aloo.
At the time, Cinnamon Kitchen founder & executive chef Vivek Singh said he hoped the exclusive tie-up would offer “an accessible option for enjoying restaurant-quality food at home” amid the cost of living crisis.
However, the range had disappeared from Tesco by mid-October 2023, according to research by The Grocer using Assosia data [52 w/e 16 November 2023].
Boparan Restaurant Group had not responded to requests for comment as The Grocer went to press.
Cinnamon Kitchen was just one of several restaurant brands to launch NPD in Tesco in the past couple of years.
Zizzi added a range of frozen meals in March 2022, while Franco Manca bagged a listing for its chilled sourdough pizzas in November the same year. Last month, Pizza Express added frozen pizzas and pasta dishes via an exclusive tie-up with Tesco.
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