Tesco magazine has overtaken The Sun to claim the title of most read printed publication in the UK, according to the latest report from the National Readership Survey.
Year-on-year growth of 8% during the period (October 2011 - September 2012) saw Tesco magazine reach a readership of 7.2m, compared with The Sun’s 7.1m.
Tesco’s competitor Asda magazine has 6 million readers, while Sainsbury’s magazine has 3.4 million and Your M&S 3.7 million.
“If there is one word that sums up why Tesco mag is so widely read it’s ‘relevance’, said editor Helen Johnston.
“We work hard to understand our readers’ values and priorities, so that we always create content they genuinely find useful and enjoy.”
Tesco magazine is published every two months.