Tesco has joined forces with the British Red Cross to provide emergency assistance to people hit by the earthquake in Morocco and the flooding disaster in Libya.
The £250,000 donation from the Tesco Group will go towards the charity’s Disaster Fund, which helps the British Red Cross respond to emergencies in the UK and around the world.
The supermarket said In the next few days, customers across the UK would also be able to support via text to give donations of either £5, £10 or £15.
Customers will also be able to donate online at Tesco.com or with their Clubcard vouchers, using the Clubcard app.
“We were deeply shocked and saddened to see the pictures and stories from Morocco since this disaster occurred on Friday night, and now the tragic extent of the situation in Libya,” said Tesco group CEO Ken Murphy.
“I know many Tesco colleagues are already looking to provide support and assistance, and we are pleased to be able to work with the British Red Cross to give financial support that directly helps local teams on the ground.”
Richard Blewitt, executive director of international for the British Red Cross, said: “On behalf of the British Red Cross I would like to thank everyone at Tesco for their generous donations that will go towards supporting people in a disaster, such as the devastating earthquake in Morocco and the terrible flooding in Libya.”