In this episode our experts explore:
The success of Low2No
The Low2No alcohol category continues to gather pace and grow in importance. What is the size of the category as a whole? What is driving the success of the category? How has the category evolved and what impact is product development having?
Key consumer motivations
What drives consumers to purchase Low2No alcoholic drinks? How important is health in driving decision making? How does this differ by demographic? What do consumers look for when shopping the category? Is it brand selection, promotions, price etc.?
Challenges for retailers
Why are convenience store retailers still reticent towards the category? What support do retailers need? Which retailers are executing the category well within store?
William Reed - the publisher of The Grocer - has launched an exhibition exclusively for the low & non-alcoholic drinks sector. For more information visit low2nobev.com.