Asda’s winning streak continues – and so does Tesco’s close proximity.
With a basket total of £73.89, Asda came in just 51p cheaper than Tesco across all 33 items.
Sirloin steak made the difference this week. At £5.33, Asda’s was £1.17 cheaper than Tesco’s and £3.75 less than Waitrose’s.
Asda’s basket was 0.4% cheaper than a year ago, 4.7% cheaper than last month and 3% cheaper than last week. It was exclusively cheapest for seven SKUs, after price cuts on Persil detergent and Bahlsen Pick Up bars. Its remaining five exclusively cheapest products were down to EDLP.
Shoppers who can afford to buy in bulk could save even more: pro-rating Asda’s eight multibuys would have brought the total down to £66.76.
Tesco (£74.40) ran 17 promotions including 10 price cuts. It also provided the cheapest ingredients for our back-to-work sandwich this week, with a loaf of Hovis bread, roast chicken slices, Lurpak Lighter, salad tomatoes and baby spinach coming to £9.07, 12.5% cheaper than anywhere else, thanks to Clubcard Prices. Tesco’s total was also lower than last week, month and year – leaving it just 0.7% dearer than Asda.
Sainsbury’s (£76.90) ran the deepest promotions, with eight price cuts slashing £8.50 from the total for Nectar members. That included the exclusively cheapest Quorn Escalopes and own-label pizza. However, its total was 5.2% more expensive than a year ago and 4.1% dearer than Asda.
Morrisons (£79.91) was 8.1% dearer than Asda and it managed just one exclusively cheapest item this week: the Tabasco Sriracha sauce.
Waitrose (£92.84) missed the mark. With annual price rises averaging 6.2% – more than any other retailer this week – the premium its shoppers pay has widened. It ended up 25.6% more expensive than Asda.
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