Asda claimed its first pricing win in six weeks this week, pipping Sainsbury’s by 1.8% with a £69.17 basket.
Asda provided seven exclusively cheapest SKUs, including the Border Lemon Drizzle Melts, which were 77p cheaper than anywhere else, and Branston beans, while offering the lowest discounts. It price-matched a further eight cheapest items, including cabbage, Magnum ice creams and single cream.
Last week, Asda flagged a new listing for frozen Crosta Mollica pizzas as part of a range refresh and campaign to encourage shoppers to come back to its stores. This retailed at £5.50 – at least 50p cheaper than anywhere else apart from Waitrose, where they were on a price-cut promotion.
Sainsbury’s (£70.43) pushed back against Asda’s lead. Its Weetabix Crispy minis were £1.05 cheaper and Sacla’ pesto 85p less, while Aero mousses were 48p cheaper – all thanks to Nectar pricing.
Morrisons (£71.78) fell back to third place and was 3.8% dearer than Asda. Its efforts to lower prices continued, however. It was the only retailer where the basket cost less than a year ago (by 0.8%) and it sold the cheapest Mr Kipling Mini Battenbergs, Innocent juice and chicken breast mini fillets.
Tesco (£72.71) was 5.1% pricier than Asda. The timings of promotions meant it cost 4.9% more last month, but on base price alone its 2.7% month-on-month price increase was well ahead of rivals. Notable base price rises included the Hovis loaf, where Tesco was previously cheaper and now costs the same as others, Cathedral City Plant Based slices, and grapes.
Waitrose was again off the pace. Its £81.56 basket was 17.9% dearer than Asda, though it did sell the cheapest pizza and carrots.
On average, the basket cost 3.1% more than a year ago.
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