Asda dairy yoghurts 1

Asda bagged another easy Grocer 33 pricing victory, extending its winning run to seven.

At £58.67 Asda was £4.51 cheaper than runner-up Sainsbury’s. It offered the lowest price for 16 items and was exclusively cheapest for 11. Of these seven were fresh and own-label lines while four were branded, including the Colgate Total toothpaste.

Sainsbury’s basket offered the lowest price for 13 lines, eight exclusively so. These included the Adnams Ghost Ship pale ale, carrot cake, gouda and breaded ham.

Despite the talk of inflationary pressures, both Asda and Sainsbury’s were cheaper this week than they would have been last month or even this time last year. Asda was 1.4% cheaper than a year ago and Sainsbury’s was 4.2% cheaper.

By contrast, Morrisons was 5.3% more expensive than last year, while Tesco and Waitrose were 3.8% and 4% more expensive respectively.

Morrisons took third place, but at £64.55 it was £5.88 more expensive than Asda. It was cheapest for eight lines and exclusively so for five. These included the Lurpak butter, long-life milk and roasted chicken thighs.

Based on its shelf-edge prices, Tesco lagged behind Asda by £7.53 at £66.20. However, it was offering reduced prices to loyalty scheme members on seven lines. Factoring in the Clubcard Prices discounts reduced Tesco’s total to £60.39, just £1.72 more expensive than Asda.

Tesco was exclusively cheapest for the Dove deodorant and Kit Kat bars.

Waitrose was exclusively cheapest for the Filippo Berio olive oil but was £22.10 more expensive than Asda at £80.77, and well out of sync on everything from the beef mince to the carrot cake, as well as brands like Colgate toothpaste and Dove deodorant.