With the spotlight firmly on inflation and the cost of living crisis this week, our latest Grocer 33 pricing survey revealed a mixed bag across the supermarkets.
Overall prices jumped 5.2% compared with last year, which was considerably less than the 8.3% Kantar reported for the last four weeks. There was a huge disparity, however, between retailers. Prices at Morrisons were up 12.3% compared with last June. Waitrose prices were up 7.4% and Tesco 6.3%. However, our shopping at Asda was only 0.3% more expensive than a year ago, while Sainsbury’s trolley was 0.4% cheaper than 12 months ago. Prices were also 0.6% cheaper across all five retailers compared with last month.
At £60.55, Asda was the cheapest retailer for our list. This was £5.02 cheaper than second-placed Sainsbury’s. Asda offered the lowest price for 16 products, of which 13 were exclusively cheapest. These included the Carlsberg, Onken yoghurts, parmesan and peppers.
Sainsbury’s offered the lowest price for nine lines and was exclusively cheapest for six. A dozen of its prices were cheaper than last week, while just seven were more expensive.
Tesco came in £6.07 more expensive than Asda at £66.62. Its Clubcard Prices initiative would have closed the gap to Asda with an instant discount of £3.16 – though that’s still £2.91 more expensive. Tesco offered the lowest price for seven products and was exclusively cheapest for the Haribo sweets, Kleenex tissues and wholemeal rolls.
Morrisons was £6.87 more expensive than Asda at £67.42. Like Sainsbury’s it was exclusively cheapest on six lines.
At £82.46 Waitrose was a very distant outlier, £21.91 dearer than Asda, though it was cheapest on the Viennetta – up a whopping 33% overall.
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