Asda continued its strong start to the Grocer 33 year with a third victory in four weeks and a winning margin of just under a fiver.
At £55.07, Asda came in £4.82 cheaper than runner-up Tesco. Asda offered the lowest price on 20 products with 11 exclusively cheapest. These included the unsmoked bacon rashers, cashew nuts, lemons, Doritos and Galaxy cookies.
Tesco’s £59.89 total included the lowest price on 12 lines. It was exclusively cheapest for the carrot batons, whole chicken and Monster energy drink.
Factoring in Tesco’s Clubcard Prices deal would have more than halved the deficit to Asda, with loyalty card holders paying £57.20, just £2.13.
Sainsbury’s took third spot. At £61.74 it was £6.67 pricier than Asda. It promised this week to invest a further £50m into lowering prices but said we are unlikely to see the full impact for several weeks.
It was cheapest for nine lines but exclusively so on just three: the aubergines, pitta breads and breaded ham.
Morrisons had more promotions than any other retailer. But despite deals on 12 items – and, like Sainsbury’s the lowest price on nine lines including three that were exclusively cheapest (the Cadbury ice cream cones, Peroni and wholemeal rolls) – it was still £7.09 more expensive than Asda at £62.16, with basket inflation running at 2.3%.
Guest retailer Iceland slipped even further down the pecking order compared with its last appearance in April when it came fourth. The discounter was £8.20 more expensive than Asda at £63.27, and heavily relied on multibuys. It was exclusively cheapest for the Aunt Bessie’s roast potatoes and Wrigley’s chewing gum.
Waitrose did not have any exclusively cheapest items. It came in £15.60 more expensive than Asda at £70.67.
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