Asda grabbed an eighth pricing win in a row as it takes what appears an unassailable lead halfway through the Grocer 33 year.
The Walmart-owned retailer has now picked up 20 wins out of a possible 26 so far this year. Sainsbury’s is currently a distant second with three wins so far. Lidl proved victorious in both of its guest slots, while Morrisons has picked up a single victory.
This week, Asda’s £58.21 total was £8.08 cheaper than runner-up Morrisons. In a dominant week, Asda offered the lowest price for 27 items, with 12 exclusively cheapest. These included the carrot batons, black seedless grapes and cox apples. It was only exclusively cheapest on two branded lines - the Bendicks mints and Heineken cans.
Morrisons offered the lowest price for 12 items, while its only exclusively cheapest line was the own-label finger rolls.
Tesco, meanwhile, matched the lowest price for 10 lines but wasn’t exclusively cheapest for any. This was despite having the most deals this week with 13. Asda and Morrisons had 10 promotions each, Waitrose eight and Sainsbury’s just four.
At £68, Tesco’s shop was £9.79 more expensive than Asda’s, while Sainsbury’s was over a tenner more expensive at £68.66. Sainsbury’s was cheapest for eight lines - exclusively so for the Head & Shoulders shampoo and the chicken.
Waitrose offered the lowest price for six lines and was cheaper than any of its rivals for the Castello creamy blue cheese and Fairy washing-up liquid. However, it still came in more than £20 more expensive than Asda at £78.99.
Compared with Asda, Waitrose was charging £1.25 more for the Birds Eye shortcrust chicken pies, £2 more for the chestnuts and Twinings teabags and £2.92 more for the wafer-thin ham.
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