After picking up the price award at The Grocer Gold Awards, Asda provided the cheapest basket this week by a 4% margin.
Asda’s £68.26 basket was particularly dominant in own label, where it was cheapest or joint-cheapest for 13 out of 18 SKUs.
Asda had the lowest price for every single item for our premium roast chicken dinner, including the free-range corn-fed chicken, own-label beef dripping Yorkshire puddings, Bisto gravy granules and veg.
For brands the race was more closely fought. Asda had seven lowest prices out of 15 items.
For Morrisons (£71.09), Mutti tomato pasta sauce was the only exclusively cheapest SKU. But by matching a further eight SKUs, including the chicken, the priciest item in the basket, it came second overall. Morrisons also had the highest number of multibuys. Factoring them in narrows the gap from 4.1% to 1.9% dearer than Asda.
Tesco (£71.40) kept up the pressure as the only retailer to cost less than a year ago (0.5%). It was exclusively cheapest for Jelly Tots, Method kitchen cleaner, chocolate éclairs and apple & mango juice, all of which were on a Clubcard promotion. Tesco’s basket cost 4.6% more than Asda’s.
Sainsbury’s ran nine price-cut promotions for Nectar members, which meant it had the lowest price on Oatly, That’s Nuts and Heinz spaghetti. Its savings were the deepest at 7.7%. Still, its £72.12 basket was 5.7% more than Asda’s.
Waitrose (£79.99) cost 17.2% more than Asda. Its only pricing edge came from a promotion on own-label soft cheese.
Own-label diet lemonade shows the biggest price rise. A two-litre bottle cost an average of 82p, up 26.9% year on year.
Deals mean Rowntree’s Jelly Tots and Method kitchen cleaner are the biggest price fallers, at an average of 16% and 12% less than a year ago.
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