Morrisons is on a roll. It sold the cheapest basket this week, landing its third victory in four weeks.
This week’s deepest discounter, Morrisons’ £77.88 basket provided 13.7% of savings, with a strong edge on Aussie conditioner and John West tuna.
Morrisons’ push meant its basket was the only one to cost less than a year ago – by 0.9%.
Tesco (£78.68) was just 80p behind. It sold five exclusively cheapest items and ran eight price-cut promos, including Young’s Gastro Fish fillets, but the savings from those lines weren’t quite enough for victory.
Asda has won 26 of the 43 price comparison surveys conducted since the end of June. It’s streets ahead of full-range rivals. But price is meant to be its base case. That makes it more noteworthy when it loses out – and this is the fifth week in a row of being pipped by a rival. Asda’s £80.16 basket was 2.9% dearer than Morrisons, despite having the lower price on a greater number of items.
Asda has since launched a push to encourage shoppers to return to its stores, including some new price cuts.
Sainsbury’s showed the greatest inflation. Its £83.18 basket cost 10.5% more than a year ago and was 6.8% dearer than Morrisons’ basket.
Waitrose (£93.41) was 19.9% pricier than Morrisons but its targeted promos meant it sold the cheapest Taylors of Harrogate coffee bags and Soreen malt loaf.
Making its Grocer 33 debut, Booths (£95.34) was 22.4% pricier than Morrisons and 2.1% more expensive than Waitrose. It sold the cheapest Kikkoman soy sauce and Tropicana orange juice, however.
On average the basket cost 3.1% more than a year ago, and 0.5% less than last month. That closely mirrors ONS figures, which measured annual food inflation at 3% and month-on-month inflation as flat.
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