The store is right in the city centre. Who is your typical shopper? It’s a proper old-school high street store. We’re iconic within the north east as Newcastle was the second-ever M&S store to open. We’ve been here 93 years. We still operate the original market stall in town, which is unique. Our food hall is within the top 10 in the business. We don’t really have a single customer demographic. Some have shopped with us for 50 years, but increasingly we’re seeing more younger customers from the two universities.