By Stephen Jones2026-09-25T08:01:00
Jonathan Sellen tells The Grocer how the store wins trade from its more upmarket competition, why innovation is Sainsbury’s hidden weapon and what’s changed most during his 22 years in retail
Jonathan Sellen describes his return to Sainsbury’s in Brookwood near Woking as “a bit of a homecoming”. He’d previously spent a very happy spell in the 75,000 sq ft superstore a decade earlier and he returned nine weeks ago to help colleague Emily Berry run the store while the general manager was on secondment.
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