Sainsbury’s has picked up its first Grocer 33 pricing victory of the year in a week of big discounts and month-on-month deflation, with only 58p separating first and third place.
At £70.10, Sainsbury’s basket was 4.7% cheaper than a month ago, and down 2% year on year. It had four exclusively cheapest products, including Nectar promotions on the Boursin cheese, pears and coleslaw. Thanks to 11 promotions it offered the deepest discounts: savings totalled £6.80 and shaved 9.7% from its total.
Snapping at its heels, Tesco’s prices were 4.5% lower than last month and its basket totalled £70.61. Fourteen items were on promotion, including 11 price cuts that totalled £6.62.
Just 7p behind Tesco came Asda. It was exclusively cheapest on 14 SKUs, the highest number by far. However, a couple of price increases and the end of a discount on Goodfella’s pizza, which was on promotion at rival retailers, contributed to the only month-on-month rise (3.6%) and a £70.68 total.
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Morrisons came in fourth. Its £72.38 basket cost 3.3% more than Sainsbury’s. Nectarines were its only exclusively cheapest item this week.
Our guest retailer Iceland was fifth this week with a £75.09 basket. Prices were down by 7.3% month on month, the highest of this week’s retailers. Yazoo milk and Ryvita crackers were exclusively cheapest, but in the frozen aisle Morrisons matched its pizza and every retailer bar Waitrose was cheaper on the Birds Eye Steamfresh vegetables.
With nine multibuy promotions, Iceland was the biggest bulk-buy discounter this week. Pro-rating for those discounts would move it up to second place at £69.20, behind Tesco on £68.98.
Waitrose was off the mark: its £81.23 basket was the only one to cost more than last year.
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