Asda bagged a fourth consecutive Grocer 33 win, but of concern to its new owners the Issa brothers and TDR Capital will be that for the second time this month arch-rival Tesco would have been cheaper with Clubcard Prices factored in.
At £55.53 Asda came in £2.92 cheaper than Tesco based on both retailers’ shelf-edge prices. However, Tesco Clubcard users would have received an instant discount worth £3.77, making it 85p cheaper than Asda.
As has been the case in recent weeks, Asda seems to be struggling most in terms of managing inflation. Asda was 18.5% more expensive compared with a year ago. Morrisons’ basket was up 16.8% on last year, while Sainsbury’s and guest retailer Iceland’s prices each climbed 13.6%. Waitrose was 10.3% more expensive year on year. The retailer proving the best at keeping inflation in check was Tesco, with prices up 6%.
Tesco offered the lowest price for a dozen lines and was exclusively cheapest for the chicken, peas and teabags – plus the ice cream with Clubcard.
Sainsbury’s came in £3.17 more expensive than Asda at £58.70. It was cheapest for 11 products and exclusively so for the ham and the two-litre bottle of Diet Coke.
Morrisons was a further 8p more expensive than Sainsbury’s at £58.78. Its sole exclusively cheapest item was the blueberries.
Guest retailer Iceland could only manage fifth spot. It was less than £1 more expensive than Sainsbury’s and Morrisons, but £4.04 more expensive than Asda at £59.57.
Waitrose, which claimed a surprise third place last week, was a long way off the pace at £67.95.