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A major profit opportunity in the spirits market is being missed by most independents who view the sector as an afterthought, said Guinness UDV business unit director Keith Riddle.
"Retailers in the category don't understand what they are, what to...
Realignment in the UK spirits industry is continuing with distribution moves for three key brands.
Guinness UDV and Pernod Ricard are still absorbing the Seagram brands which is leading to changes throughout the market.
The Drambuie Liqueur...
Guinness UDV intends to cut a swathe through the premium packaged spirits market with a £5m launch budget for its latest brand, Gordon's Edge.
The global spirits sector leader has been testing the product for several months and has...
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