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Read all about it: how Aldi got the media thumbs up. Aldi was in a bit of a pickle at the start of 2010 after a series of changes at the top. But on the marketing side, it stuck to its mission and boy, did it work...
Tesco has appointed one of the world s top digital marketing executives to spearhead its global digital strategy. Matt Atkinson, formerly chief executive officer of direct marketing agency Evans Scott Hunt, joins the supermarket giant as group digital and marketing officer.
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