Ambient Drinks - Family
Robinsons Tropical Twister
A combination of the trusted Robinsons brand and innovative tropical flavour had our consumer testers keen to try this squash (rsp: £1.59/one litre). It went down well, with panellists calling it “zesty, refreshing and moreish” and some feeling it stood out above Robinsons’ other flavours. Many thought this would be great for children - a view shared by our expert judges - and half said they would buy at least fortnightly. Eight out of 10 of consumers also thought this brought something new and different to the category.
Finalists: Robinsons Squash’D Citrus, Vita Coco Kids - Apple & Blackcurrant