Champion: Unbeleafable – Rocket and Baby Leaves
The concept of Unbeleafable – a longer life ready-to-eat bagged salad, produced by a vertical farm and grown all year round in the UK – was a winner with our judges.
The panel was unanimously impressed by the ambition of brand owner GrowUp Farms to reduce the UK’s reliance on salad imports. They also enjoyed the story, design and personality of this “fab innovation”. The inclusion of rocket is something that was particularly applauded by the judges, who felt it gave the salad a great peppery kick and “flavour hit”.
- Holy Moly Harissa Dip
- Fresh Leaf Co. Red + Green Baby Leaf Salad
- Unearthed Italian Ventricina & Scamorza Platter
- Unearthed Stuffed Green Peppers
- Castello Taste Thailand Chili and Ginger Cream Cheese Ring
Innovation is alive and well, as the New Product & Packaging Awards show
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The Grocer’s New Product & Packaging Awards 2023: Deli