Frozen sweet Haagen Dazs Macaron Double Chocolate 2

Champion: Häagen-Dazs Macaron Double Chocolate Ganache

The enduring consumer appetite for indulgent, exciting treat experiences was the inspiration behind this Häagen-Dazs line, which brings together the worlds of ice cream and patisserie.

The ice cream giant describes its Macaron Double Chocolate Ganache as, quite simply, “Paris in a pint”. Our judges were similarly exultant. They heaped praise on the “gorgeous, rich flavour”, which was truly “luxurious”. The panel was unanimously impressed by the quality of product, made in partnership with world-renowned pastry chef Pierre Hermé – and felt it truly delivered on its premise of an indulgent treat experience.

Silver Medal

  • Mr Freeze Sours
  • English Cheesecake Company Strawberries & Cream Frozen Cheesecake

Bronze Medal

  • English Cheesecake Company Chocolate Fudge & Cookie Dough Frozen Cheesecake
  • English Cheesecake Company Salted Caramel & Blondie Frozen Cheesecake
  • Itsu Salted Caramel Bao Buns

With thanks

NPPA Sponsors


Innovation is alive and well, as the New Product & Packaging Awards show