world food Itsu Miso Ramen Brilliantbroth 2

Champion: Itsu Miso Ramen Brilliant’broth

Having successfully launched its chicken ramen and classic ramen into supermarkets, Itsu unveiled its Miso Ramen Brilliant’broth this year. Inspired by the noodle soup served in its original Chelsea restaurant in 1997, it contains ingredients like mirin, soy and red miso paste.

Our judges loved the “great product”, which had a “real richness to the umami”. The panel pointed out consumers could easily add lots of other ingredients at home – and liked that Itsu had printed recipe ideas on packs.

Silver Medal

  • Old El Paso Extra Thin Tortillas

Bronze Medal

  • Sosu Yakisoba Meal Kit
  • Unearthed Four Cheese Arancini

With thanks

NPPA Sponsors


Innovation is alive and well, as the New Product & Packaging Awards show