The Grocer’s New Product Awards 2022: Sweet Snacks

Winner – Graze Cherry Bakewell Oat Boosts

Graze’s Cherry Bakewell Oat Boosts are a flavoursome and portable healthy snack, said judges. The aroma and flavour of the cherry bakewell was “excellent” and sweet enough to satisfy a sweet tooth without too much sugar, along with a “pleasant chewy texture”. In fact, the bars have at least 50% less sugar than the average cereal bar, according to the brand.

They’re also high in fibre, a source of manganese and free of artificial colours, flavours and preservatives – health benefits that were clearly communicated on pack. The overall impact incentivises healthy snacking, found our judges, making a particularly great option for hungry kids too.

The fact that each portion came individually wrapped gave the product a further boost, enabling consumers to easily pop a single serving in their pocket, lunchbox or backpack. “These are the perfect on-the-go snack or energy boost,” summed up one judge.

Highly commended: Bear Smoothie Fruit Yoyos Blueberry & Banana Multipack

Finalist:

• Superfoodio Peanut Butter Buttons Original

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