Dairy Crest's St Ivel Advance Omega-3 enriched milk was named best dairy beverage at the Milk Development Council's Awards for Dairy Innovation.

The company beat off competition from OMSCo, whose Altogether Better organic fresh milk was runner-up.

Farmers' co-operative Connect Plus won best innovation in milk marketing for its Bowland Fresh milk - a local brand stocked by Asda and Booths stores in Lancashire.

MDC chief executive Kevin Bellamy said: "We need to promote UK dairy to new customers and markets, and discovering and rewarding innovation is critical."