All articles by Tim Mason – Page 3

Comment and Opinion

Mobile grocery: feed the digital desire

2017-05-18T14:05:00Z

At our Digital Connect event this month, we explored why mobile enablement is still very much a work in progress

Comment and Opinion

You must measure customers to manage them

2017-04-20T10:09:00Z

What’s your top store? Which are your fastest growing categories? What’s the net profit on your in-store bakeries?

Comment and Opinion

Make offers and promotions hyper-personal

2017-03-23T11:12:00Z

In days gone by, getting customers into stores revolved around blunderbuss techniques like cut-price essentials

Comment and Opinion

Smartphones are the best way to encourage shopper engagement

2017-02-23T09:43:00Z

Retailers and grocers need to seize the opportunity to engage with shoppers in store through mobile

Comment and Opinion

Use data to end shopper confusion

2017-01-26T14:14:00Z

Within retail, digital is transforming everything from the consumer experience