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The popularity of apricots is soaring as consumers eat more of the fruit at breakfast and lunchtime. Sales of apricots currently stand at £13.2m, up 17.4% by value and 21% by volume over the past year [Kantar 52w/e 13 June].
Del Monte is hoping to rescue nosediving sales of its ambient juice line-up through a range overhaul and £3m campaign. The fruit and juice supplier blamed a 71% drop in sales value to £4.1m [IRI 52w/e 23 January 2010] on a "significant...
Supermarkets have slashed the prices of tropical fruits to prevent consumers deserting the category. Value and volume sales of tropical fruits nosedived in the opening months of the recession as consumers re-evaluated their spend.
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