GINSTERS FOR KIDS
- Snacks specialist Ginsters aims to bring a younger audience to the category with the launch of a range for kids.
- It has signed a three-year licensing deal to use characters from a new TV cartoon series due to hit the small screen towards the end of the year on a range of Cornish Riviera Pasties.
- The company is hoping its current distribution links will encourage the major multiples to take the newcomers.
NICHE BEERS BACKED
- Safeway is aiming to become a destination shop for beer lovers by squeezing shelf space given to standard lagers to make room for niche brews.
- According to head beer buyer Glenn Payne, 40 beers from around the world and 60 UK brands will feature in the average Safeway store.
- He said: "With the big brands it's all to do with the price, otherwise there's not a great deal of difference between them."
URBAN INNOCENCE
- Innocent Drinks has earmarked £1.5m to back its smoothies range this summer, including sponsorship of urban bike lanes.
- Other promotional activity includes posters on stations and bus-sides in key cities as well as press advertising and sampling. There is also a branded bus covered in artificial turf and daisies, offering free rides on main routes in London.
BISC& COUNTLINES
- Masterfoods is extending its Bisc& brand into countline packs to grab a share of the eating-on-the-go market.
- Available from next month in convenience outlets and Boots, the square packs will feature the same four toppings as the multipacks Twix, Mars, Bounty and M&M's.
{{MARKETING - BRANDWATCH }}
- Snacks specialist Ginsters aims to bring a younger audience to the category with the launch of a range for kids.
- It has signed a three-year licensing deal to use characters from a new TV cartoon series due to hit the small screen towards the end of the year on a range of Cornish Riviera Pasties.
- The company is hoping its current distribution links will encourage the major multiples to take the newcomers.
NICHE BEERS BACKED
- Safeway is aiming to become a destination shop for beer lovers by squeezing shelf space given to standard lagers to make room for niche brews.
- According to head beer buyer Glenn Payne, 40 beers from around the world and 60 UK brands will feature in the average Safeway store.
- He said: "With the big brands it's all to do with the price, otherwise there's not a great deal of difference between them."
URBAN INNOCENCE
- Innocent Drinks has earmarked £1.5m to back its smoothies range this summer, including sponsorship of urban bike lanes.
- Other promotional activity includes posters on stations and bus-sides in key cities as well as press advertising and sampling. There is also a branded bus covered in artificial turf and daisies, offering free rides on main routes in London.
BISC& COUNTLINES
- Masterfoods is extending its Bisc& brand into countline packs to grab a share of the eating-on-the-go market.
- Available from next month in convenience outlets and Boots, the square packs will feature the same four toppings as the multipacks Twix, Mars, Bounty and M&M's.
{{MARKETING - BRANDWATCH }}
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