Major shows to come under one roof at Food And Drink World 06

Tens of thousands of food trade professionals will be heading to Birmingham’s NEC in March for a major new event in the exhibition calendar.
Food and Drink World 2006, which takes place between March 19 and 22, brings together three long-established shows - Food & Drink Expo, the Convenience Retailing Show and Foodex Meatex - to create an event covering every aspect of the grocery supply chain. One ticket will allow visitors to go into all three shows, which will fill nine interlinked halls at the NEC. Food & Drink World and its three exhibitions, which are expected to attract 40,000 people, are organised by William Reed, publisher of The Grocer and other leading business magazines such as Food Manufacture and Convenience Store.
New features within the Foodex Meatex halls include Pack-It, a 500sq m area that includes a seminar theatre and packaging village, where visitors can discover more about hot topics such as shelf ready packaging, branding, RFID, intelligent packaging and developments in materials and containers. There is also an area called Food and Drink Tomorrow, where experts debate the science and technology that will shape our future.
Visitors to Food & Drink Expo will be able to taste the winners of the show’s Ideas to Dine For! awards scheme; get inspiration from the World Kitchen demos and educate their taste buds at the Wine and Cheese Theatre.
The Convenience Retailing Show will feature its popular Virtual C-store concept as well as the Shop Project 2005 category management initiative.
Andrew Reed, MD of William Reed Events, Exhibitions & Conferences, said: “All these innovative show developments mean that the visiting and exhibiting experience will be not only more cost and time-efficient for time-pressured managers, but also provide a more exciting and informative arena in which to do business.”
For more information contact Neil Felton on 01293 867617 or at