Jane Asher has put her name to a new range of premium cake decorations called Jane Asher Finishing Touches. The products are made by Renshaw Scott ­ and this is its first launch since it bought the Supercook brand of baking decorations and ingredients. The company has been supplying the Jane Asher Party Cakes shop since it opened in 1990. The Finishing Touches range includes Sugar Mills (with chocolate, cinnamon or vanilla), Luxury Chocolate and Extra Dark Chocolate, Cocoa Rose Decorations, and Ready to Roll Icing (rsps: £1.29-£2.99) and initially is launched through Sainsbury. Promotional activity is mainly PR to cookery and food writers. Jane Asher brought out a range of cake mixes last year through Victoria Foods. {{MARKETING - P&P }}