Halewood International is building on the success of its Red Square premium packaged spirit by introducing the latest variant in the range in a 70cl bottle. Ice Blueberry was launched at the end of last year in a 275ml and has gone down well with the trade. Halewood already sells Ice Cranberry and Ice Lemon in 70cl. There are now seven styles in the Red Square range which has been performing exceptionally. In November and December ACNielsen statistics show the value of the brand grew 229% against a sector growth of 56%. It became the third best seller in the market during the period, behind Bacardi Breezer and Smirnoff Ice. The 70cl bottles of Ice Blueberry will retail at £2.99. {{DRINKS }}