Top 15 brands advertised (by media) £k
Jan '00 - Dec '00 Total Press Cinema Radio Outdoor TV
Total 11,670 986 370 4 1,606 8,704
1 Fox's range 2,061 1 0 0 0 2,060
2 BN 2,335 756 110 0 0 1,469
3 McVitie's range 1,994 8 0 0 967 1,019
4 McVitie's Tubes 1,943 3 0 0 0 1,940
5 Viscount 758 7 0 0 0 751
6 McVitie's Homewheat 555 0 0 0 0 555
7 Maryland Cookies 401 0 0 0 401 0
8 Wagon Wheels 394 3 260 0 0 131
9 Jaffa Cakes 339 81 0 0 0 258
10 Jammie Dodgers 284 1 0 0 101 182
11 Bahlsen range 265 0.2 0 4 0 261
12 Jestives 153 16 0 0 137 0
13 Tunnocks Caramel Wafers 84 6 0 0 0 78
14 Co-op range 53 53 0 0 0 0
15 Rakusen's Fat Free Crackers 51 51 0 0 0 0
Top 15 advertisers (by media) £k
Jan '00 - Dec '00 Jan '99 - Dec '99
Total 11,940 10,269
1 McVitie's 7,188 6,228
2 Fox's 2,061 1,070
3 Burton's 1,441 28
4 Horizon 554 1,559
5 Bahlsen 321 218
6 Thomas Tunnock 179 167
7 Jacob's 59 570
8 CWS 53 0
9 Rakusen 51 49
10 Sainsbury 22 370
11 Walkers 3 3
12 Morrisons 3 0
13 Simmers 2 6
14 Granny Ann 2 0.3
15 Boyes Department Store 1 1
All biscuit advertising (by media) £k
Jan '00 - Dec '00 Jan '99 - Dec '99
Total 11,944 10,367
1 Press 1,106 1,409
2 Cinema 370 0
3 Radio 65 247
4 Outdoor 1,607 1,149
5 TV 8,796 7,562
Source for all tables and data: AC Nielsen MMS
My favourite biscuit ad
Howie Cobb, marketing manager, Only Natural Products
McVitie's BN ad
"Being in the generation that liked a lot of chocolate on my biscuit, had the Blue Riband Blues and was shouted at by the Trio girl with the big mouth, I'm a sucker for a catchy tune in ads. That's why I can't get the BN advert out of my mind, so much so that though they only play the beginning, it's still in my head all day."
{{MARKETING - P&P }}
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