Cadbury’s quest for multi-countline offerings under successful brand umbrellas is continuing unabated.
The confectioner has been employing its well-honed brand extension skills once again in New Zealand, this time with its successful Dream white chocolate bar.
Sweet-toothed Kiwis, a traditional test audience for Cadbury, are currently tucking into new Almond Biscotti Dream which, as the name suggests, combines white chocolate with pieces of nuts and biscuit. However, the company is adamant there are no immediate plans to roll the 45g and 240g newcomer out over here.
The confectioner has been employing its well-honed brand extension skills once again in New Zealand, this time with its successful Dream white chocolate bar.
Sweet-toothed Kiwis, a traditional test audience for Cadbury, are currently tucking into new Almond Biscotti Dream which, as the name suggests, combines white chocolate with pieces of nuts and biscuit. However, the company is adamant there are no immediate plans to roll the 45g and 240g newcomer out over here.
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