Page 3 girl Charlie O'Neale is helping WKD kick off its latest promotional initiative. Beverage Brands is aiming to continue the wave of football fever started by the World Cup with an on-pack Peel Off and Win a Strip' promotion on the top selling PPS. Going live from Monday (July 15), the promotion offers drinkers the chance to win a range of prizes including football shirts, footballs, red and yellow ref's cards and WKD ringtones and logos for mobile phones. PoS has been designed by 5 Communication, while a text messaging campaign is being handled by wireless marketing expert Flytxt. Karen Salters, marketing manager at Beverage Brands, said: "Once the World Cup ended, we knew WKD drinkers would start thinking about the new season. "This promotion will represent a compelling offer to our target audience." {{DRINKS }}