On set days each month, the Logobrand consultancy will go around the country visiting stores operating under one of the main symbol group fascias.
Its team will spot the most visible promotions on shelves, identify the 10 brands making the most noise' and rank the relative performance of those top brands.
That will provide a snapshot of what's happening in the c-store sector.
In addition, The Grocer will ask retailers ­ affiliated and unaffiliated ­ to vote for what they judge to have been their best brand promotions of the past month.
Coca-Cola came in at the top of the Logobrand chart with a 20% share of noise when the stores were visited earlier this week.
It was also judged by 10% of the retailers contacted by The Grocer to have the been their best promotion of the past month.
Kleenex was a surprising entry in the Logobrand chart at number two ­ but that was due to strong activity on its wipes in Londis stores and on its tissues in Costcutter.
Another surprise was the relative lack of activity on alcohol to be spotted by Logobrand.
That allowed grocery brands to take a strong presence in the Top 10.
These include Mí±²í¼¥r ­ which was on promotion in every Spar store visited ­ and Nestlé ·ith a Kit Kat deal in Costcutter.
Retailers contacted by The Grocer said three of their best deals in the past month had been on Stella Artois, Carling and Foster's.
The activity surrounding the launch of Walkers' new Sensations brand also got the thumbs up from part of our sample.
And 4% of retailers also said a Cadbury's chocolate promotion had been a winner, although it just failed to make it into our Top 5 ranking.