Coca-Cola Enterprises has confirmed it is to add the Euro 2004 football championship to its list of football sponsorship deals The deal, said to be around £15m, nets the drinks giant rights to commercial airtime, perimeter signage at all matches and ticket promotions, as well as the opportunity to develop products. It will also be able to put material on the tournament's web site. The company has already sponsored the Euro 2000 tournament and is a major sponsor of football's World Cup, due to kick off on Friday. TV and poster advertising, which runs throughout the tournament, features a three-legged cartoon character called Leggsy (pictured). {{P&P }}