Coca-Cola has set about combating its sluggish sales by shaking up its management team.

The company is to set up a new unit to develop global marketing, innovation and strategic growth. This will be headed up by Mary Minnick a former president of Coca-Cola Asia.

Dominique Reiniche who has been with the company for 37-years will replace the retiring Sandy Allen in charge of a newly created European Union group.

Coca- Cola’s market share in the US dropped by 0.9% to 43.1% last year.