To celebrate its partnership with the Wimbledon Championships this year, Danone Waters is giving away two outers of 50cl Evian Wimbledon to five lucky retailers.
Danone Waters has recently announced the marketing activity planned to support the start of its five-year tenure as Official Bottled Water of The Championships, Wimbledon. Danone Waters is spending a massive £3m on a range of marketing tactics to ensure Evian is synonymous with tennis this summer.
To drive consumer awareness at point of purchase, highly impactful Evian Wimbledon packaging is in-store across all Evian pack formats and cases. Branding and iconic Evian mountains will be temporarily placed on a vibrant pink tennis ball.
Patrick Kalotis, Danone Waters Marketing Director, comments: "Our massive £3m marketing campaign will drive home to consumers the brand partnership with The Championships at the All England Club."