John Dickinson Stationery has appointed Julia Dawson as head of trading marketing.
In a newly created role for John Dickinson, Dawson will be responsible for all promotional activity, sales support, trade exhibitions and point of sale, reporting to marketing director Jane Rowe.
Dawson joins after four years with Masterfoods where she worked within the trade marketing and category management functions, spanning the confectionery, petcare and food categories.
She was most recently promotional insights manager, where she was responsible for driving effective promotional evaluation in order to support sales and marketing in creating a trade investment strategy.
She started her career at PepsiCo where she worked in sales within the retail, wholesale and new business channels of the Walkers Snacks foods division.